Client
OrthoFX
Technology
Mixed Reality
Industry
Orthodontics
Discover the transformative journey of OrthoFX, a pioneering brand in clear aligner orthodontics based in San Francisco. They offer clear aligners with multiple polymer options that are tailor made for different uses. We created a mixed reality experience that allows users to learn about and compare four different aligners in an interactive and educational immersive experience.
Unity Development
Experience Design
Asset Creation
OrthoFX's offering comprises four unique aligner ranges, each with its own set of advantages. To help people understand the benefits of each aligner and compare them, OrthoFX needed an educational tool.
As a pioneer of innovation in the clear aligner industry, their goal was to create a cutting-edge solution that would effectively communicate the distinctive advantages of their aligners to diverse audiences at events such as tradeshows and orthodontics meetups.
We leveraged mixed reality technology to create an engaging educational experience that conveyed the complex science behind OrthoFX aligners along with their unique benefits using a hand tracked interactive experience.
Users could pick up the aligners with their hands, examine them up close and view key information about the aligners, all while being encompassed by sounds and visuals tailored to each aligner. The result was an immersive experience that left a lasting impression on the users and allowed them to consume more information in a shorter time span.
The introduction of our mixed reality experience proved highly successful at events and orthodontist meetups, effectively engaging attendees and attracting increased footfall to the OrthoFX booth. The use of mixed reality made the experience accessible to even first-time users of XR technology.
The experience served to strengthen OrthoFX's reputation as an industry innovator, showcasing their commitment to leveraging cutting-edge technology to enhance the orthodontic experience.